It is imperative that every dollar spent for advertising generates results. With pay-per-click and other Internet advertising, measuring results is difficult. In the past there was no effective way to measure pay-per-click follow through from visitor to customer. There is now with Planet Telecom's Click Tracker! Click Tracker is a powerful web traffic measurement tool that provides details on how visitors found you on the web and it matches telephone calls you receive to the search engine and keywords that the caller used to find you! That's right, now you can track your telephone traffic back to the search words and search engines used by the caller.